twenty years behind the makeup chair taught me skin deserves better.

Jody · founder Joplus

Jody - Founder

a letter from the founder

I didn’t set out to build a brand. I set out to fix a problem I lived with every day.

For over twenty years I worked as a fashion and celebrity makeup artist, perfecting skin by day, watching it tighten, react, and break down by night under products that promised the world.

 

The most sensitive skin backstage always belonged to the people who used the most. I kept reaching for something gentle enough to trust and effective enough to matter. So i decided to make it.

 

Joplus is clean, bioactive skincare, built barrier-first for sensitive skin: fewer steps, stronger results. At least 98% natural, made in the Netherlands and Belgium, vegan and never tested on animals. 

 

I've shaped every formula, every texture, every decision, because I believe skincare should change your skin, and the way you see beauty.
Title

what we will never compromise on.

01

barrier first.

Every formula is built to protect and rebuild your skin’s natural defense, never to strip it.

02

clean, always.

No sulphates parabens silicones, PEGs, phthalates or mineral oils. Vegan and 98%+ natural.

03

made in EU.

Proudly produced in the Netherlands and Belgium, in small, accountable batches.

04

buy 1, plant 1.

Every item sold plants a mangrove tree. Together, our community is growing a forest.

I didn’t want to cover skin anymore.
I wanted to care for it.

I didn’t want to cover skin anymore.
I wanted to care for it.

our community

You turned a formula into a community.

From pop-ups in Amsterdam to messages from sensitive skin that finally calmed down, Joplus belongs to the people who use it. We read every note, answer every question, and build the next formula around what you tell us. Here’s a little of what you’ve shared.

for anyone with sensitive skin this routine is amazing.

Conceiçao S.   verified  

the perfect balance between hydration & comfort.

Elena C.G.   verified  

after washing my skin feels clean and refreshed.

Laura.   verified  

as seen
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one purchase, one tree

Care that reaches past your skin.

Every item you buy plants a mangrove tree along the coastlines that need it most, restoring habitat and pulling carbon from the air. It’s the quietest, most permanent part of what we do.

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